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Tag: social media

Is SEO the science and PR the art – of content?

Linkbait: Art or science?

Content is reasserting itself as King, the Search Engine Optimisation industry is moving into the ‘content’ business, a domain Public Relations – who specialise in ‘earned’ media – previously saw as theirs. That was the conclusion of a talk /…

The answer to Die Antwoord’s marketing success

Die Antwoord has a remarkable product

Die Antwoord (The Answer) is an assault on your senses and sensibilities. Die Antwoord is all over Twitter now and I wouldn’t be surprised at all if they become a trending topic this weekend. Die Antwoord is an Afrikaans zef rap-rave…

The wood from the trees: On PR, advertising & the new roles in communications

Aaron Koblin

This week a flurry of interesting bits of news flashed across my screen. Like this tweet:

US study of PR hiring – knowledge of social media, blogs SEO, now as important as traditional skills http://bit.ly/En6rF

…and this one

@MajorPlayerJobs: RT @DanGoldgeier PR agencies…