Content is reasserting itself as King, the Search Engine Optimisation industry is moving into the ‘content’ business, a domain Public Relations – who specialise in ‘earned’ media – previously saw as theirs. That was the conclusion of a talk /…

There’s a number of companies out there providing social media training, like here, here and here. All these courses differ in some respects. Some of them look promising too.

So why are we starting a social media training course? We’ve been asked…

We all know how important publicity is, especially for a new company without brand recognition. But in the current media climate – do you know how to get it? Ah yes, bloggers are a sure fire way to get good targeted eyeballs. But have you tried approaching them? …

Since fellow RAAKonteur Wessel wrote his post about PR, advertising and the new roles in communication, and David Meerman Scott’s penned his thought-provoking Is it time for companies to hire a Social Media Administrator, we can now officially add social media administrating to the list of services we offer…

A few years ago I had a chuckle when a friend of mine and co-founder of Cow Africa – Donald Swanepoel – told me about experiential marketing and PR companies like Cunning Stunts. Ha ha! Funny name. Yesterday however, the importance and role of experiential marketing hit home to me…

This week a flurry of interesting bits of news flashed across my screen. Like this tweet:

US study of PR hiring – knowledge of social media, blogs SEO, now as important as traditional skills http://bit.ly/En6rF

…and this one

@MajorPlayerJobs: RT @DanGoldgeier PR agencies…