Repositioning 3VOOR12 TV
Client: VPRO 3VOOR12
Title: 3VOOR12 TV
Brief: Re-position and re-brand 2 music channels
Solution: Create enough order in the chaos to make it look a bit less amateur, without squeezing the soul out of it. The channels still needed to reflect the DIY, credible and pioneering attitude of the 3VOOR12 brand.