Brief: Develop an online platform for a new agency model, where creatives pitch & collaborate on creative briefs.
Client: Guided Collective
Solution: Through research and focus groups, we developed a bespoke but flexible platform that can adapt to the creatives’ as well as the agency’s needs and that takes into account principles of social networking and crowdsourcing as well as the traditional agency model.

One of THE buzzwords of 2009 in the creative industries was ‘crowdsourcing’. It divided opinions to say the least.
Some people saw it as a more flexible, more open, more direct (and cheaper) way of getting things done.
Others saw it as a threat, as the death of their industries…

Have we all been imbibing the cool aid? Are the likes of Wikipedia really crowd-powered?
In a recent well-argued article in Forbes – The Myth of Crowdsourcing – Dan Woods claims crowds don’t innovate, individuals do…

First, can I just say that I really don’t like the term crowdsourcing.

Why? Crowd to me sounds like just more jargon – a bit like oft used tribes. And Source? Well, this a sibling of that other contentious word – outsourcing. Many of…