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Tag: concept development

Social media strategy for the World Economic Forum (WEF)

The World Economic Forum

Title: WELCOM
Client: World Economic Forum
Brief: A strategy & use case document for a social network
Solution: What functionality would fulfill the needs and goals of the worlds most power leaders in a social network?

Viral awareness about climate change

Ben & Jerry Viral

Client: Ben & Jerry
Title: Hope You Like It
Brief: Raise awareness about Ben & Jerry’s Climate Change College and increase video applications
Solution: A comedy viral video, tapping into that question ‘is that real or not’?

Repositioning 3VOOR12 TV

3VOOR12 TV Repositioning

Client: VPRO 3VOOR12
Title: 3VOOR12 TV
Brief: Re-position and re-brand 2 music channels
Solution: Create enough order in the chaos to make it look a bit less amateur, without squeezing the soul out of it. The channels still needed to reflect the DIY, credible and pioneering attitude of the 3VOOR12 brand.