Client: Consultifi
Title: Branding & website
Brief: To develop a strong identity and functional website for this consultancy start-up
Solution: We crowdsourced the identity design. The website is now in development.

One of THE buzzwords of 2009 in the creative industries was ‘crowdsourcing’. It divided opinions to say the least.
Some people saw it as a more flexible, more open, more direct (and cheaper) way of getting things done.
Others saw it as a threat, as the death of their industries…

A few years ago I had a chuckle when a friend of mine and co-founder of Cow Africa – Donald Swanepoel – told me about experiential marketing and PR companies like Cunning Stunts. Ha ha! Funny name. Yesterday however, the importance and role of experiential marketing hit home to me…