From all the creative industries, the world of book publishing seems to be relatively slow to innovate and adapt to the changing media. But Camille Scherrer’s use of Augmented Reality explores new ways of narrative.

Augmented reality is the new buzz word it seems. The technology itself has been around for a while, but all these nerds (they’re not nerds? yes they are nerds) are starting to use it to make amazing applications. So it’s getting interesting for a non-techie like me…