These days, everybody in the marketing and advertising industry is talking about giving people ‘experiences’, rather than shouting at them with advertising messages. Or at least the smart segment of ‘everybody’ is talking about it…

A few years ago I had a chuckle when a friend of mine and co-founder of Cow Africa – Donald Swanepoel – told me about experiential marketing and PR companies like Cunning Stunts. Ha ha! Funny name. Yesterday however, the importance and role of experiential marketing hit home to me…

This week a flurry of interesting bits of news flashed across my screen. Like this tweet:

US study of PR hiring – knowledge of social media, blogs SEO, now as important as traditional skills http://bit.ly/En6rF

…and this one

@MajorPlayerJobs: RT @DanGoldgeier PR agencies…

At RAAK we have done quite a lot of thinking about how we can help our clients and partners.
And what we need to be to be able to help our clients…