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Category: Worth a look

The answer to Die Antwoord’s marketing success

Die Antwoord has a remarkable product

Die Antwoord (The Answer) is an assault on your senses and sensibilities. Die Antwoord is all over Twitter now and I wouldn’t be surprised at all if they become a trending topic this weekend. Die Antwoord is an Afrikaans zef rap-rave…

Portals to the past – why Yahoo! is lost

Portals to the past - why Yahoo! is lost

Just the other day I noticed that Yahoo! had plonked their logo next to Flickr’s. Yahoo!, in case you didn’t know, bought Flickr a couple of years back.
Curious, I went to have a look at the Yahoo! front page to see whether it still resembled a portal. And, oh goodness me! It does. What follows is a post I wrote in 2002 and updated in 2004. Now updated for 2009…

On virtuoso search and crowds without creativity – crowdsourcing theory (part 2)

On virtuoso search and crowds without creativity

Have we all been imbibing the cool aid? Are the likes of Wikipedia really crowd-powered?
In a recent well-argued article in Forbes – The Myth of Crowdsourcing – Dan Woods claims crowds don’t innovate, individuals do…

The outsourced and in-house Social Media administrator

The outsourced and in-house Social Media Administrator

Since fellow RAAKonteur Wessel wrote his post about PR, advertising and the new roles in communication, and David Meerman Scott’s penned his thought-provoking Is it time for companies to hire a Social Media Administrator, we can now officially add social media administrating to the list of services we offer…