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Twat?! What’s the point of Twitter?

What is Twitter for?

‘Never mind the twitterati – and here, unusually, I agree with David Cameron – anyone suffering from the desire to communicate what they are doing or thinking every minute of the day in fewer than 140 characters is best described…

Is SEO dying a slow death?

Is SEO dead?

It’s almost trite to say that you need to be found and ranked highly by Google. Search Engine Optimisation (SEO) is very important. Many of even the slowest moving parts of the traditional media and marketing sectors industries, like PR and…

Jeff Jarvis on Advertising and PR agencies’ changing role

Jeff Jarvis on advertising

At RAAK we have done quite a lot of thinking about how we can help our clients and partners.
And what we need to be to be able to help our clients…

Augmented reality – what are we looking at?

Augmented reality

Augmented reality is the new buzz word it seems. The technology itself has been around for a while, but all these nerds (they’re not nerds? yes they are nerds) are starting to use it to make amazing applications. So it’s getting interesting for a non-techie like me…