Facebook might refer more traffic to news websites than Google these days. But any digital marketer ignores Google’s search engine at their peril.
Yet there are still many that are oblivious as to how Google’s Pagerank works. Is this video I…
Brief: Develop an online platform for a new agency model, where creatives pitch & collaborate on creative briefs.
Client: Guided Collective
Solution: Through research and focus groups, we developed a bespoke but flexible platform that can adapt to the creatives’ as well as the agency’s needs and that takes into account principles of social networking and crowdsourcing as well as the traditional agency model.
Don’t be fooled.
If somebody that’s following you on Twitter follows 10,000 other people, don’t expect to have a meaningful tete-a-tete with them. And if you’re following 1,000 people on Twitter, don’t even pretend that you will notice half the stuff they are saying.
It’s almost trite to say that you need to be found and ranked highly by Google. Search Engine Optimisation (SEO) is very important. Many of even the slowest moving parts of the traditional media and marketing sectors industries, like PR and…
We all know how important publicity is, especially for a new company without brand recognition. But in the current media climate – do you know how to get it? Ah yes, bloggers are a sure fire way to get good targeted eyeballs. But have you tried approaching them? …
These days, everybody in the marketing and advertising industry is talking about giving people ‘experiences’, rather than shouting at them with advertising messages. Or at least the smart segment of ‘everybody’ is talking about it…
A few years ago I had a chuckle when a friend of mine and co-founder of Cow Africa – Donald Swanepoel – told me about experiential marketing and PR companies like Cunning Stunts. Ha ha! Funny name. Yesterday however, the importance and role of experiential marketing hit home to me…
This week a flurry of interesting bits of news flashed across my screen. Like this tweet:
US study of PR hiring – knowledge of social media, blogs SEO, now as important as traditional skills http://bit.ly/En6rF
…and this one
@MajorPlayerJobs: RT @DanGoldgeier PR agencies…