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Category: Inspiration

Swedish interesting interaction: Samsung Shakedown & Your Hero film

Samsung Shakedown & Your Hero film

There’s a lot of good creative campaign stuff coming out of Sweden these days.

Yesterday I was quite impressed by the Samsung Shakedown website. To prove how resistant their new phone model is, they set up an ‘interactive’ installation that you could…

Camille Scherrer implements Augmented Reality for books

Camille Scherrer implements Augmented Reality for books

From all the creative industries, the world of book publishing seems to be relatively slow to innovate and adapt to the changing media. But Camille Scherrer’s use of Augmented Reality explores new ways of narrative.