These days, everybody in the marketing and advertising industry is talking about giving people ‘experiences’, rather than shouting at them with advertising messages. Or at least the smart segment of ‘everybody’ is talking about it…
Just the other day I noticed that Yahoo! had plonked their logo next to Flickr’s. Yahoo!, in case you didn’t know, bought Flickr a couple of years back.
Curious, I went to have a look at the Yahoo! front page to see whether it still resembled a portal. And, oh goodness me! It does. What follows is a post I wrote in 2002 and updated in 2004. Now updated for 2009…
We recently wrote about PR and ad agencies hiring creative technologists. Well below is a (part) picture of the NYTimes jobs page. Ruby on Rails, Sys admin, Web developers, Software developers, Platform Engineers – not a scribe in sight. The Times they are a changing…
Have we all been imbibing the cool aid? Are the likes of Wikipedia really crowd-powered?
In a recent well-argued article in Forbes – The Myth of Crowdsourcing – Dan Woods claims crowds don’t innovate, individuals do…
First, can I just say that I really don’t like the term crowdsourcing.
Why? Crowd to me sounds like just more jargon – a bit like oft used tribes. And Source? Well, this a sibling of that other contentious word – outsourcing. Many of…
Google Wave is a pretty complex and ambitious communications tool. If Twitter, which is such a simple tool and yet is so hard to explain, then Google Wave is a nightmare. And it’s compounded by the fact that I and…
Since fellow RAAKonteur Wessel wrote his post about PR, advertising and the new roles in communication, and David Meerman Scott’s penned his thought-provoking Is it time for companies to hire a Social Media Administrator, we can now officially add social media administrating to the list of services we offer…
A few years ago I had a chuckle when a friend of mine and co-founder of Cow Africa – Donald Swanepoel – told me about experiential marketing and PR companies like Cunning Stunts. Ha ha! Funny name. Yesterday however, the importance and role of experiential marketing hit home to me…
This week a flurry of interesting bits of news flashed across my screen. Like this tweet:
US study of PR hiring – knowledge of social media, blogs SEO, now as important as traditional skills http://bit.ly/En6rF
…and this one
@MajorPlayerJobs: RT @DanGoldgeier PR agencies…
Like with digital’s relationship with music and publishing, fashion and digital media have had a tempestuous love-hate affair.
Many fashion brands are still obsessed with brochure-ware websites built on flashy, closed and un-interactive technologies like Flash. Fashion brands always wanted to maintain some…
Micro-blogging, status updates, personal newsfeeds… Wouldn’t it be great if you could tweet once and and read anywhere? Be it Facebook, Twitter or LinkedIn? That’s exactly what @Gerrie has been fantasising about. Having to sign into all of these to make three updates is tedious.
What we need is not only a universal status tool, but one that can be customised and filtered to work in different environments…
I figured out how to make my Twitter feed show up as my FB status update and I can now reach different friends/followers on different platforms. Useful. Sweet.
However, I found it ugly to see a ‘re-tweet’ sitting on my FB status for a few hours…
In the category ’simple ideas that do one thing very well’, I’ve just discovered Animoto.
Yet another example of the ever-growing importance of online video…
Presumably fed up with the ugliness of it all, New York designer Cardon Webb went round his neighbourhood to collect hand-written, self-distributed fliers, the ones that advertise a room for rent or a missing cat. He then re-designed them (or more accurately: designed them) and put the aesthetically enhanced version back up in the original spot…
You may or may not know that I’ve dabbled in music videos in the past. A very creative art form from a director’s point of view, but I did find the labels’ thinking oh so traditional at times.
So I’m happy to see some cool creativity coming out of Sony Music…
So. That RAAK ‘logo’. Or all 12,288 of them.
Why?!?
We had a challenge, you see.
We needed to get RAAK up and running as soon as possible. After we finished our inaugural CanEUhearme project, we had new jobs coming in. And jobs …
An article today caught my eye. It attempts to remove some of the misconceptions of so called black hat SEO practices.
Black hat is a term widely used in technology to denote the bad guys. I.e., the harmful and malicious virus writer, the bad hacker (as opposed to the good ones), the spammer (spamming is always morally wrong in my book)…
Our biggest social-media project yet. Featuring a EU Twitter Forum in 23 languages. We used videos that could be commented on blog style. And you could do so using Facebook Connect, allowing users to send their comments to their Facebook newsfeeds for an extra viral impact.
@Matt Cutts aka the “porn cookie guy” works for the Search Quality group at Google. Hence he’s a bit of a SEO guru…