Brief: Develop an online platform for a new agency model, where creatives pitch & collaborate on creative briefs.
Client: Guided Collective
Solution: Through research and focus groups, we developed a bespoke but flexible platform that can adapt to the creatives’ as well as the agency’s needs and that takes into account principles of social networking and crowdsourcing as well as the traditional agency model.

In my previous post on Facebook Extended Permissions I focused on the positive aspect of this much-debated (and much-hated) aspect of working with Facebook’s API’s. After all, they are there to make things clear and secure, for both the developer and…

Facebook might refer more traffic to news websites than Google these days. But any digital marketer ignores Google’s search engine at their peril.

Yet there are still many that are oblivious as to how Google’s Pagerank works. Is this video I…

Welcome to the first edition of The RAAKonteur. Every week we will compile all the best bits of news from the ever-changing media world. Which new Social Media tool is worth knowing about? Which campaigns show a great understanding of…

Wether you love the Facebook API, or hate it, this week Facebook will welcome its 500 millionth user, making it impossible to ignore it.

Much scrutiny of late was directed at the social media giant’s security policies (or rather, lack thereof), and…

Content is reasserting itself as King, the Search Engine Optimisation industry is moving into the ‘content’ business, a domain Public Relations – who specialise in ‘earned’ media – previously saw as theirs. That was the conclusion of a talk /…

Facebook’s recent changes have kicked up a hornet’s nest of privacy concerns.

This post is not about that in particular. It’s about how people with good ideas that read this zeitgeist well can use existing social media to create a…

Tweeting for your business? You have a personal Twitter account and you’re wondering ‘Should I use that?’

People that run Twitter accounts on behalf of brands often use their own usernames. Or a combination of both, like the pioneering RichardatDell, who…

The UK election landscape is in turmoil. The Lib Dem Nick Clegg’s showing in the first ever televised debates in the UK has boosted the third party, and thrown the cat amongst the pigeons (who says there’s no role for…

‘Never mind the twitterati – and here, unusually, I agree with David Cameron – anyone suffering from the desire to communicate what they are doing or thinking every minute of the day in fewer than 140 characters is best described…

Don’t be fooled.

If somebody that’s following you on Twitter follows 10,000 other people, don’t expect to have a meaningful tete-a-tete with them. And if you’re following 1,000 people on Twitter, don’t even pretend that you will notice half the stuff they are saying.

The simple answer is no. Social media is not new.

In 1892 in Budapest, a certain Tividar Puskas launched an exciting new service that used telephones to deliver radio programs to an audience. Initially he had 60 subscribers. Puskas thought telephones would…

There’s a lot of good creative campaign stuff coming out of Sweden these days.

Yesterday I was quite impressed by the Samsung Shakedown website. To prove how resistant their new phone model is, they set up an ‘interactive’ installation that you could…

When illustrator Hidden Eloise wrote a blogpost about how she felt her work was copied by paper and stationery shop Paperchase, the Twitter masses picked up on it and it has become a trending topic as we speak. This is what a stream of bad PR looks like.

From all the creative industries, the world of book publishing seems to be relatively slow to innovate and adapt to the changing media. But Camille Scherrer’s use of Augmented Reality explores new ways of narrative.

Die Antwoord (The Answer) is an assault on your senses and sensibilities. Die Antwoord is all over Twitter now and I wouldn’t be surprised at all if they become a trending topic this weekend. Die Antwoord is an Afrikaans zef rap-rave…

There’s a number of companies out there providing social media training, like here, here and here. All these courses differ in some respects. Some of them look promising too.

So why are we starting a social media training course? We’ve been asked…

One of THE buzzwords of 2009 in the creative industries was ‘crowdsourcing’. It divided opinions to say the least.
Some people saw it as a more flexible, more open, more direct (and cheaper) way of getting things done.
Others saw it as a threat, as the death of their industries…

It’s almost trite to say that you need to be found and ranked highly by Google. Search Engine Optimisation (SEO) is very important. Many of even the slowest moving parts of the traditional media and marketing sectors industries, like PR and…

We all know how important publicity is, especially for a new company without brand recognition. But in the current media climate – do you know how to get it? Ah yes, bloggers are a sure fire way to get good targeted eyeballs. But have you tried approaching them? …

Last week we wrote about a little media revolution that took place on Twitter in the UK. Trafigura, Jan Moir and Ian-the-Transport-for-London-worker all got a taste of digital mob justice.

Two of the incidents were started in the mainstream press, but another…