So. That RAAK ‘logo’. Or all 12,288 of them.
Why?!?
We had a challenge, you see.
We needed to get RAAK up and running as soon as possible. After we finished our inaugural CanEUhearme project, we had new jobs coming in. And jobs …

Don’t be fooled.

If somebody that’s following you on Twitter follows 10,000 other people, don’t expect to have a meaningful tete-a-tete with them. And if you’re following 1,000 people on Twitter, don’t even pretend that you will notice half the stuff they are saying.

The simple answer is no. Social media is not new.

In 1892 in Budapest, a certain Tividar Puskas launched an exciting new service that used telephones to deliver radio programs to an audience. Initially he had 60 subscribers. Puskas thought telephones would…

There’s a lot of good creative campaign stuff coming out of Sweden these days.

Yesterday I was quite impressed by the Samsung Shakedown website. To prove how resistant their new phone model is, they set up an ‘interactive’ installation that you could…

We’re looking for a new RAAK member.

TITLE
Senior Software, Multimedia & Systems Developer (Creative Technologist)

JOB DESCRIPTION
We’re looking for a highly motivated, multi-skilled technology wizard to join a new ‘creative communications (marketing) agency’.
The successful candidate would work closely with the 2 founders…

When illustrator Hidden Eloise wrote a blogpost about how she felt her work was copied by paper and stationery shop Paperchase, the Twitter masses picked up on it and it has become a trending topic as we speak. This is what a stream of bad PR looks like.

From all the creative industries, the world of book publishing seems to be relatively slow to innovate and adapt to the changing media. But Camille Scherrer’s use of Augmented Reality explores new ways of narrative.

Die Antwoord (The Answer) is an assault on your senses and sensibilities. Die Antwoord is all over Twitter now and I wouldn’t be surprised at all if they become a trending topic this weekend. Die Antwoord is an Afrikaans zef rap-rave…

There’s a number of companies out there providing social media training, like here, here and here. All these courses differ in some respects. Some of them look promising too.

So why are we starting a social media training course? We’ve been asked…

One of THE buzzwords of 2009 in the creative industries was ‘crowdsourcing’. It divided opinions to say the least.
Some people saw it as a more flexible, more open, more direct (and cheaper) way of getting things done.
Others saw it as a threat, as the death of their industries…

It’s almost trite to say that you need to be found and ranked highly by Google. Search Engine Optimisation (SEO) is very important. Many of even the slowest moving parts of the traditional media and marketing sectors industries, like PR and…

We all know how important publicity is, especially for a new company without brand recognition. But in the current media climate – do you know how to get it? Ah yes, bloggers are a sure fire way to get good targeted eyeballs. But have you tried approaching them? …

Last week we wrote about a little media revolution that took place on Twitter in the UK. Trafigura, Jan Moir and Ian-the-Transport-for-London-worker all got a taste of digital mob justice.

Two of the incidents were started in the mainstream press, but another…

I spent this afternoon dragging the Guardian’s ABC Newspaper figures onto a spreadsheet, and I made this quick graph. Not surprising really: circulation is down consistently in the last decade.

And since 1956, daily circulation has gone down nearly 30%.…

It’s been a momentous week in which 3 incidents have shown how the UK has really woken up to the power of social media.

Trafigura

The week kicked off on Tuesday morning with London law firm Cater-Ruck attempting to silence the UK…

These days, everybody in the marketing and advertising industry is talking about giving people ‘experiences’, rather than shouting at them with advertising messages. Or at least the smart segment of ‘everybody’ is talking about it…

Just the other day I noticed that Yahoo! had plonked their logo next to Flickr’s. Yahoo!, in case you didn’t know, bought Flickr a couple of years back.
Curious, I went to have a look at the Yahoo! front page to see whether it still resembled a portal. And, oh goodness me! It does. What follows is a post I wrote in 2002 and updated in 2004. Now updated for 2009…

We recently wrote about PR and ad agencies hiring creative technologists. Well below is a (part) picture of the NYTimes jobs page. Ruby on Rails, Sys admin, Web developers, Software developers, Platform Engineers – not a scribe in sight. The Times they are a changing…

Have we all been imbibing the cool aid? Are the likes of Wikipedia really crowd-powered?
In a recent well-argued article in Forbes – The Myth of Crowdsourcing – Dan Woods claims crowds don’t innovate, individuals do…

First, can I just say that I really don’t like the term crowdsourcing.

Why? Crowd to me sounds like just more jargon – a bit like oft used tribes. And Source? Well, this a sibling of that other contentious word – outsourcing. Many of…

Google Wave is a pretty complex and ambitious communications tool. If Twitter, which is such a simple tool and yet is so hard to explain, then Google Wave is a nightmare. And it’s compounded by the fact that I and…