Passionate about creative communication

To put it mildly, my professional life has been one of ‘constant discovery’.

I liked writing. I liked music. So I became a music journalist.

I studied visual communication, so MTV was a not-so-weird next step.
A 3-month internship turned into a 7-year career. From writing scripts to experimenting with interactive tv back in 1999 to launching channels.

Then I started Pixelspew, a production company that soon developed into a ‘creative agency’, for lack of a better word.
Under that moniker I curated mobile content, thought up virals, creative-directed a tv campaign about human trafficking, re-positioned an internet-tv channel or two, commissioned music videos,…
Lots of different things. But always focused on result and creativity.

Still, it felt limiting. I’m intrigued by innovation, not very interested in status quo.
And the media world has been getting more and more convergent. A lot of communication moved online and has become a conversation. So for me, the whole Web 2.0 revolution was a confirmation of a lot of gut feelings: the power of authenticity, DIY, collaboration, openness.

So after a short-to-medium-long period of being a bit confused and getting excited by all the new possibilities, it made total sense to team up with my social-media buddy WVR and put our combined skills under one roof.